Appears that for a number of years now, I’ve been studying of disgruntled sellers leaving eBay to arrange store on Amazon. A lot so, that leaving eBay, and kicking the door closed, appears to have develop into the in-thing. There are even ex-eBayers writing “How To” books.
Nicely, I don’t doubt for a minute that there are a whole lot of sellers who, lately, have left eBay. eBay is evolving, and alter at all times rankles those that are established of their methods. Folks simply dislike change, that’s our nature.
Moreover, a number of of these eBay adjustments, maybe all the main ones, have been fairly vendor unfriendly. Consequently, many eBay sellers have rightfully left eBay, just because their enterprise fashions require that they need to.
What are the eBay evolutionary adjustments? Nicely, some chide that eBay is making an attempt to develop into extra like Amazon. And, in a way, that evaluation is appropriate. eBay has moved in the direction of changing into a market for the acquisition of fixed-price commodities (like Amazon), versus being principally an public sale market. Consequently, the small public sale vendor not enjoys the identical standing as they did in eBay’s early days.
The aim of this text is to try to determine and to know the variations between eBay and Amazon. And, finally to reply this query – based mostly upon your enterprise mannequin, must you be promoting on eBay or Amazon eBay accounts for sale?
We’ll get to their variations in a second, however first here’s a fast reply to the above query: if your enterprise mannequin permits, and you may reconcile the working and philosophical variations between promoting on eBay and Amazon, then promote on each. Your objective is to not assign loyalty to 1 market or the opposite, however to develop as many profitable promoting channels as potential.
Why? As a result of your long-term monetary safety is greatest served by multi-channel promoting. Which is in any other case generally known as, not placing all of your eggs into one basket, particularly when you don’t personal the basket. Certainly, your essential promoting channel needs to be neither Amazon nor eBay; however as an alternative, your individual eCommerce web site – an unique advertising and marketing place that you simply personal and management.
Okay, again to eBay and Amazon. Listed below are the variations, and this can take some time, as a result of the 2 marketplaces are dissimilar in some ways.
To start, consider eBay as an indoor shopping center. On the bottom ground, you can find the everyday independently operated shops. However, on the mezzanine there are not any shops, simply tables filled with merchandise. On this analogy, the mall shops are much like the eBay shops, whereas the mezzanine represents the public sale facet of eBay. In your retailer, you personal the merchandise, decide it is promoting and show, and obtain assist and promotion from the mall proprietor.
Now, for Amazon. Consider Amazon as being extra like a Walmart tremendous heart. Right here, figuratively talking, you could compete for shelf house. And, your little house is solely surrounded by your rivals. Moreover, even Walmart could determine to start competing in opposition to you with their home model. Amazon additionally offers retailer house, however it’s virtually invisible to customers.
In a nutshell, right here is the operational distinction between eBay and Amazon. On eBay, you’re the second-party (vendor), whereas eBay operates as a third-party (market). On Amazon, the roles considerably reverse; now Amazon is the second-party (vendor and market), if you are a third-party (vendor). In both market, the client is at all times the first-party.
Thus, in any transaction on Amazon, Amazon’s presence is at all times within the foreground, and typically standing between you and the client. As one instance, many instances a buyer could purchase your product, however suppose that they’re shopping for from Amazon. And, there’s the likelihood that as Amazon learns extra about your enterprise, they could determine to develop into a competitor.
Whereas on eBay, eBay is extra like a presence within the background, guarding in opposition to fraud and selling , however by no means competing in opposition to you. When a buyer buys from you, the client is aware of that they’re coping with a enterprise unbiased of eBay.
Listed below are just a few of the numerous variations between promoting on eBay and promoting on Amazon:
First, this caveat. The next are easy generalizations supplied to spotlight a few of the extra vital variations between promoting on eBay and promoting on Amazon. There are far too many product classes, payment schedules, vendor perks, and different variables to supply a complete point-by-point comparability of the 2 marketplaces. Which ought to serve to warn that whenever you hear of an eBay-to-Amazon success story, that individual success could or is probably not transferable to you and your product.
Common classes – Collectibles do higher on eBay than Amazon; whereas books do higher on Amazon than eBay. Naturally, these are the respective roots of the 2 marketplaces.
Vendor hierarchy – The vendor is the second-party on eBay; however, the vendor is a third-party on Amazon. This can be a distinctly completely different relationship between the vendor and .
Market itemizing entry – Comparatively unrestricted on eBay; however, restricted to UPC coded gadgets and by product class on Amazon.
Administration type – Whereas each have guidelines that should be adopted, eBay could be thought-about relaxed, in comparison with the strict Amazon surroundings.
Retailer entry – With one click on of an simply identifiable icon, a buyer may be in your eBay retailer; whereas on Amazon, there isn’t any such icon, navigation isn’t directed, and 4 clicks are required to entry a retailer.
Itemizing web page – On eBay you possibly can create your individual merchandise itemizing web page; whereas on Amazon, you’ll share a product web page with your entire rivals, and that web page is probably not solely correct on your product.
Suggestions – On eBay, you possibly can count on at the very least 40% suggestions participation; whereas on Amazon, round 10% is extra doubtless. This can be a important distinction, as a result of one unhealthy suggestions on eBay is not going to skew your standing, as will one unhealthy suggestions on Amazon.
Search rating – Whereas each marketplaces use search rating to reward sure sellers, eBay considers vendor’s efficiency and the merchandise’s whole value; whereas Amazon ranks by value, and makes use of a Purchase Field. The one vendor who occupies the Purchase Field enjoys an enormous benefit over all different rivals.
Promoting codecs – eBay presents fixed-price, public sale, and public sale plus Purchase It Now; whereas Amazon presents solely fixed-price.
Backside line: Diversify your promoting channels. Don’t rely solely on eBay or Amazon. Use all of the channels that fit your type and your product. Don’t comply with the gang. Make your promoting channel choices based mostly upon your individual expertise, analysis and testing.
In case you’re questioning about my credentials, I’ve been promoting on eBay for a number of years, the place I’m each a Energy Vendor and a Prime-rated vendor. I used to be a Professional Service provider on Amazon for some time, however not.